Who decided that gaming was for guys? Because personally, I grew up playing Playstation, Nintendo and the occasional computer game (Sims). I loved it and still do.

However, the narrative somehow got pushed into the male atmosphere and it was somewhat uncommon to see girls in the gaming world.

With this in mind, Saads Abrahams from media update spoke to Busisiwe Masango-Steenkamp from Goliath Gaming about the importance of marketing e-sports and gaming for women.

How has the marketing approach for e-sports and gaming evolved specifically to target women over the past few years?

With the rise of social media, I have seen a number of female gaming influencers collaborating with well-known brands.

We have seen many gaming companies and organisations include more females in the gaming community, like FIFA, including women’s teams in the game.