Youth, marketing and e-sports: a Q&A with Ashton Muller

Marketing efforts constantly need to change and adapt to the needs of their consumers. With e-sports continually growing and the youth still enjoying it, marketers need to take a closer look at how they can get involved in this area. Chatting to e-sports guru Ashton Muller is media update’s Talisa Carlson.

It is evident that the e-sports and online gaming spaces are still very new territory for many South African brands and players.

This means that building up your knowledge on what it is and how your brand should adapt to grab this audience’s attention is vital.

If your brand has a large target audience that’s young, looking at entering the e-sports space might prove to be beneficial.

Read the full article here.