Content creation in the gaming industry: a Q&A with Thulani Sishi

How has content creation evolved in the gaming industry over the years?

Since 2009, content creation in gaming has grown in leaps and bounds. At first, platforms like YouTube and Twitch informed fellow gamers with content like:

• tips and tricks
• solutions if you got stuck on certain levels in different games, and
• broadcasted tournaments.

There were not many monetisation opportunities for the content created. Now, people are beginning to understand that the younger generation consumes content via:

• Twitch
• Twitter
• YouTube
• Instagram
• TikTok, and
• more.

All of these platforms have a monetisation system that rewards good and engaging content from your everyday user.

Content creation has migrated from the usual use and purpose; it’s now in the hands of most people with a cellphone or decent video camera / webcam. This has created a whole new career path for individuals.